70s Nightclub Style Makes a Revival: Shaggy Jackets Have Become the Party Essential Key Piece
Although the iconic New York nightclub Studio 54 shut its doors nearly four decades ago, its distinct fashion influence continues strong.
Currently, the spotlight isn't on sheer bodysuits but on the plush, fuzzy coats and stoles worn by style icons and party enthusiasts as well.
With the holiday party season coming up, the signature Studio 54 coat is enjoying a significant resurgence.
Retail Data Shows the Popularity
One of the most popular items from a recent partnership between a high-street brand and a London label is a cropped, off-white, shaggy jacket with giant lapels.
At a leading department store, online queries for taupe fake fur coats have surged almost 200% compared to last year.
The demand for pre-owned fuzzy items is also soaring, with searches for synthetic fur growing by 257% in the last six months on a major resale platform.
"This is a one and done coat," says a senior fashion editor, explaining that it acts as the main element of an outfit.
The editor prefers to style her own colossal furry coat with hipster jeans or leggings and micro shorts.
Television Style Mirrors the Trend
The style is replicated in a latest Netflix romcom series, where a sister wears a caramel furry jacket to a informal dinner.
When challenged about her daring look, the character responds, "It's what you said to dress up. That's style!"
Emergence of the "Glamorous" Vibe
This look fits into what an American style analyst is terming "boom boom."
Inspired by the glamour and opulence of the 1980s New York, this vibe evokes wealth, champagne, smoking, short skirts, carefree attitudes and, of course, fur.
Like that time, the trend is emerging during a volatile financial climate.
Boom boom is all about dressing for the life you aspire to rather than the one you are stuck with.
Contemporary Fabrics and Tongue-in-Cheek Opulence
While real fur was everywhere during Studio 54's heyday, today's iterations are primarily made from shearling—a byproduct of the food industry—or synthetic materials like acrylic.
The trend represents a tongue-in-cheek opulence—like a beloved character has taken over with overblown proportions and surprising colors.
Celebrity Endorsement and Exclusive Drops
A London creator was an early instigator of this movement. Her fluffy coats with curly textures have been worn by famous singers.
Due to high demand, these coats are now only sold in exclusive collections. An upcoming release includes a pink and charcoal version akin to a large pom-pom, as well as leopard- and tiger-print options with dramatic fuzzy frou-frou.
"When you can only purchase a single item, you wouldn't choose it to be a plain sweater or a pair of boring pants, you want a standout piece," explains a magazine editor-in-chief.
This feeling is shared by a fashion director at a leading store, who calls it "an unexpected, playful touch" that doesn't require a complete ensemble.
Final Spirit Lifter
Ultimately, the fuzzy coat can act as a great pick-me-up.
"It won't cost a fortune," says the editor, "and it will make you feel glam when the world around you is rather dreary."
